top of page

Investing in Wellness: The Rising Trend of Including Coaching in Your Self-Care Arsenal


If the ever-evolving landscape of self-care, mental health, and nutrition/fitness, individuals are beginning to recognize the transformative power of coaching as an essential component of their well-being toolkit. As a certified health & wellness coach, I’ve witnessed a remarkable shift in perception, with more people embracing the idea of investing in coaching as a proactive measure for their mental health and well-being maintenance plan.


Let’s delve into the top five reasons I’m finding for the growing trend of how coaching is becoming an integral part of people’s lives.


• Shifting Perspectives on Mental Health

The stigma around mental health is gradually diminishing. (side note: Psychiatrist and found of Amen Clinics, Dr. Daniel Amen prefers to use the terms brain health and emotional well-being to prevent the stigma of mental health). It appears that our culture at large is thinking along the same lines. People are recognizing that mental health is as vital as physical health and seeking support through coaching is seen as a proactive step towards achieving a balanced, fulfilling life. In my experience, people are accepting more and more that coaching adds value by helping them gain clarity and greater awareness of their behaviors and patterns of thinking, and when this happens, their lives improve.


• Empowerment through Personalized Guidance:

Coaching provides personalized guidance tailored to their unique needs and goals. In other words, every session is customized based on the client, their needs, and their preferred style of being coached. (Hence the importance of finding the right coach you align with.) Unlike generalized advice, coaching offers a one-on-one, collaborative relationship that empowers clients to navigate life’s challenges with confidence. Clients are finding value in the accountability and support provided by a coach, leading to lasting positive changes in their lives.


 Integration into a Comprehensive Self-Car Plan:

Wellness is no longer a one-size fits all concept. People are recognizing that self-care extends beyond occasional spa days or fitness routines; it involves a comprehensive approach that includes mental and emotional well-being. Coaching seamlessly integrates into this holistic self-care plan, offering tools and strategies for managing stress, enhancing resilience, and fostering personal growth.


Recognizing the ROI in Well-Being

Individuals are viewing coaching as an investment in their overall well-being, similar to investing in physical fitness or educational pursuits. The positive changes experienced through coaching, whether in terms of improved relationships, increased career satisfaction, or enhanced emotional resilience, are seen as valuable returns on their investment in personal development.


• The Rise of Preventative Mental Health Practices:

Rather than waiting for a crisis to seek help, people are adopting preventative mental health practices, and coaching fits seamlessly into this proactive approach. By addressing challenges and building resilience before they escalate, individuals are better equipped to navigate the complexities of life, fostering a sense of well-being and fulfillment.



Witnessing the shift towards embracing coaching as a vital aspect of self-care and mental health maintenance is incredibly heartening. The growing awareness of the profound impact coaching can have on one’s life highlights a positive cultural shift towards prioritizing mental and emotional well-being. Investing in coaching is not just a trend; it’s a transformative journey towards a more balanced, fulfilling, and empowered life. As this paradigm continues to evolve, I am excited to be part of a movement that places well-being at the forefront of personal development.


“Who looks outside dreams; who looks inside awakes.”


Carl Jung


bottom of page